The group
WR Group
WR Group is the trading identity of WHITE ROCK FZE and its affiliated companies. It is the name under which the group head office operates.
WHITE ROCK FZE is registered in the United Arab Emirates and trades across food ingredients and raw materials, processing machinery and production lines, and the logistics that move them. Alongside it sit affiliated companies working in related trading lines.
WR Group is how those companies are managed as one. Purchasing, supplier qualification, contracts, shipping documentation and customer service are coordinated centrally from the head office rather than run separately by each entity.
Business correspondence issued centrally — supplier enquiries, order and shipment notifications, customer service messages and internal staff notifications, whether by email or WhatsApp — is sent in the name of WR Group on behalf of the company concerned.
Head office
WR Group
Trading identity of WHITE ROCK FZE
P8-13-25, SAIF Zone
Sharjah, U.A.E.
Phone
+971 6 5380380
Legal entity
WR Group is a trading identity and not a separate legal entity. Contracts are concluded in the name of WHITE ROCK FZE or of the relevant affiliated company.
What WR Group covers
Sourcing and purchasing
Supplier identification, qualification and negotiation across Asia, Europe and Africa, handled centrally for every company in the group.
Contracts and documentation
Proforma invoices, purchase contracts, inspection terms and shipping documents issued and controlled from the head office.
Logistics coordination
Booking, tracking and clearance coordination for shipments moving under any of the group’s trading lines.
Customer and supplier communication
Enquiries, quotations, order updates and service messages issued in the name of WR Group on behalf of the company concerned.