WhiteRock Co had its humble beginning 10 years ago in the United Arab Emirates. The company was started to service the food industry in the Middle East. Originally, our business was supplying food processing machinery for various applications primarily acting as agents for European suppliers.

Today, WhiteRock Co is a One-Stop-Shop whose primary objective is still, to be of service to the food industry but on a much grander scale. We are into food ingredients, food engineering, industrial refrigeration, modified atmosphere storage, product development up to basic research in improving human health. We have always been a major player in the food industry not only in the UAE but all throughout the middle east, other neighboring countries and Europe. We offer safe, quality food products and ingredients at competitive prices plus top of the line turnkey solutions that fit the requirements and budget of every client.

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• Perceiving customer needs at utmost level by providing them flexibility in sourcing, competitive prices, on-time deliveries and customized solutions for unique needs
• Ensuring attentive, effective and proactive customer service and personalized attention to customers
• Continually building our skills and knowledge to meet the growing and diverse needs of customers
• Sustaining our reputation as a reliable, customer-oriented, dynamic player in the market
• Achieving profitable growth, operational and organizational excellence without compromising from our values and business ethics